{"id":1439,"date":"2020-08-01T11:58:00","date_gmt":"2020-08-01T09:58:00","guid":{"rendered":"https:\/\/buzzmag.dk\/?p=1439"},"modified":"2020-07-23T12:01:53","modified_gmt":"2020-07-23T10:01:53","slug":"profiler-din-virksomhed-online-med-seo","status":"publish","type":"post","link":"https:\/\/buzzmag.dk\/en\/forside\/profiler-din-virksomhed-online-med-seo\/","title":{"rendered":"Profil\u00e9r din virksomhed online med SEO"},"content":{"rendered":"

Lad flere folk f\u00e5 kendskab til din virksomhed ved at g\u00f8re dig bem\u00e6rket online. Hvor at lave en l\u00e6kker hjemmeside med brugervenlig gr\u00e6nseflade er \u00e9n ting, er det ogs\u00e5 vigtigt, at folk uden tidligere kendskab til din forretning faktisk finder dig. Vejen til effektiv online marketing g\u00e5r gennem SEO<\/a>, alts\u00e5 s\u00f8gemaskineoptimering. Folk finder ikke hjemmesider ved letsindigt at skrive adresser ind i browseren, men ved at s\u00f8ge p\u00e5 bl.a. Google, n\u00e5r de leder efter information, produkter eller ydelser.<\/p>\n\n\n\n

Chokeret bliver du nok ikke over, at det ikke er tilf\u00e6ldigt, hvad Google ender med at vise af s\u00f8geresultater. Googles algoritmer udv\u00e6lger og prioriterer visningen af links ud fra en lang r\u00e6kke parametre. Du kan f\u00e5 en gratis detaljeret guide til SEO i InboundCPH’s nye SEO-bog<\/a>, der giver dig viden og essentielle redskaber til at blive vist f\u00f8rst.<\/p>\n\n\n\n

Hvordan v\u00e6lges s\u00f8geresultater?<\/h2>\n\n\n\n

Google tjekker dine sider for mange ting, n\u00e5r der tages stilling til, om og hvor h\u00f8jt din side skal vises i et s\u00f8geresultat. Nogle af tingene er synlige for det blotte \u00f8je, fx brug af ord og s\u00e6tninger p\u00e5 din side, der svarer til eller minder om dem, der blev s\u00f8gt p\u00e5. Et andet eksempel er, om du bruger store bogstaver i URL\u2019er og bindestreger kontra underscores, da Google nemlig l\u00e6ser URL\u2019erne forskelligt.<\/p>\n\n\n\n

Andre ting er mindre synlige, fx tags p\u00e5 billeder, der fort\u00e6ller Googles robotter, hvad billederne viser. Om andre sider linker til din side er et andet eksempel \u2013 din side fremst\u00e5r selvf\u00f8lgelig mere trov\u00e6rdigt, n\u00e5r den linkes til af andre. Meget kan du selv n\u00f8rkle p\u00e5, men til andet skal du have hj\u00e6lp.<\/p>\n\n\n\n

Organisk SEO-visning kontra betalt Ads-visning<\/h2>\n\n\n\n

SEO sikrer dig \u00f8get organisk visning af dine sider. Forst\u00e5et som, at Google helt naturligt v\u00e6lger dit indhold til visning og l\u00f8bende op- eller nedprioriterer det efter folks engagement med indholdet, og hvordan det matcher op mod andres indhold. Du er aldrig garanteret en h\u00f8j placering p\u00e5 Google med SEO, is\u00e6r ikke hvis konkurrencen er h\u00e5rd om s\u00f8geord. Men du \u00f8ger din chance for at blive vist.<\/p>\n\n\n\n

S\u00e6t det i kontrast til Google Ads, hvor du betaler Google for en fordelagtig placering. Her er visningen ikke organisk, men garanterer dig toppen af s\u00f8geresultaterne p\u00e5 bestemte s\u00f8geord. Fx finder virksomheder morskab ved at vise AdWords-annoncer over s\u00f8gninger p\u00e5 deres konkurrenter.<\/p>\n\n\n\n

F\u00e5 det analytiske overblik hos et SEO-bureau<\/h2>\n\n\n\n

Meget i forhold til SEO omtalt ovenfor kan du i princippet lave selv, hvis du har fritiden til fx at skrive blogindl\u00e6g med de ord, du tror, mulige kunder vil s\u00f8ge p\u00e5, n\u00e5r de leder efter et produkt. Men n\u00e5r det g\u00e6lder det databaserede, analytiske overblik, b\u00f8r du skele til SEO-bureauer, der kan give netop din virksomhed en mere effektiv strategi for online marketing, end generelle tips vil kunne give dig.<\/p>\n\n\n\n

Appell\u00e9r til mennesker, ikke maskiner<\/h2>\n\n\n\n

Vigtigt er, at du under hele processen omkring optimering af din hjemmesides pr\u00e6station har for \u00f8je, at det f\u00f8rst og fremmest er mennesker og ikke maskiner, din side skal overbevise. Om du bliver rykket frem i s\u00f8geresultater betyder intet, hvis siden ikke er forst\u00e5elig for dem, du gerne vil aktivere.<\/p>","protected":false},"excerpt":{"rendered":"

Lad flere folk f\u00e5 kendskab til din virksomhed ved at g\u00f8re dig bem\u00e6rket online. Hvor at lave en l\u00e6kker hjemmeside med brugervenlig gr\u00e6nseflade er \u00e9n ting, er det ogs\u00e5 vigtigt, at folk uden tidligere kendskab til din forretning faktisk finder dig. Vejen til effektiv online<\/p>","protected":false},"author":3,"featured_media":1650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forside"],"yoast_head":"\nProfil\u00e9r din virksomhed online med SEO - buzzmag.dk<\/title>\n<meta name=\"description\" content=\"Lad flere folk f\u00e5 kendskab til din virksomhed ved at g\u00f8re dig bem\u00e6rket online. 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